Top 5 Fashion Games in the UK in Q4 2021: Performance Insights

During the fourth quarter of 2021, the top 5 fashion games in the United Kingdom displayed a variety of trends in downloads, revenue, and active users. Below, we delve into the performance of each app, based on data from Sensor Tower.

Project Makeover saw fluctuating weekly revenue, peaking at approximately $202.8K in late October and ending the year with around $192.2K. Downloads spiked to 58.3K in the last week of December, up from a low of 27.7K earlier in the month. Weekly active users also increased, starting at 251.8K and reaching 273K by the end of December.

RuPaul's Drag Race Superstar experienced notable growth in weekly revenue, with a high of $69.9K in late November. Downloads peaked at 53.7K in early November, tapering off to 8.1K by the end of December. Active users followed a similar pattern, peaking at 66.4K in early November and ending the quarter at around 42.4K.

Covet Fashion: Dress Up Game had a steady revenue performance, with a high of $61.6K in early November. Downloads remained relatively stable, reaching a maximum of 3.1K in late October. Active users hovered around 25K to 28K throughout the quarter.

Pocket Styler: Fashion Stars saw consistent revenue, peaking at $14.8K in early October and ending the quarter at $13.6K. Downloads peaked at 20.4K in late October, with a low of 7.3K in mid-December. Active users increased to a high of 37.1K in late October, ending the quarter with around 25.1K.

Shining Nikki-Fashion Makeover had varied revenue figures, reaching a high of $18.6K in late September and closing the quarter at $10.2K. Downloads saw a peak of 2.9K in mid-November, declining to 1.4K by the end of December. Active users remained steady, with a high of 11.7K in mid-October and ending at about 9.2K.

For more detailed insights and data, visit Sensor Tower.